Search Engine Optimization (SEO) is one of the oldest forms of Internet marketing. Relied on by many small businesses and marketers who cannot afford heavy ad spending, SEO is becoming more important to all marketing departments. SEO was originally the practice of content, tags, keywords and linking to help your site achieve high organic search engine rankings – notably with Google, Bing and Yahoo. Now SEO is feeding off Social Media, PR releases and news than linking and other old forms of SEO. Major search engines like Google frequently "shake things up" to a great extent by re-calculating and determining values which lead to organic SEO ranks, potentially wiping out years of SEO-building work using the old techniques. Working with NGM for your SEO services will ensure a broad approach that minimizes risk while building your brands awareness using traditional tools as well as Social and PR.